Retail Marketing Calendar 2023 – Want to start planning your 2023 marketing calendar? Check out our dates and tips for your customers’ styles.
We’re finally past 2022 (phew!) and issue 1 is just around the corner. It’s time to start writing your New Year’s resolutions so we can start the year off right. If you find your way here, we have a guess that making it one of your goals for a 2013 marketing plan is a win. Good for you – you’re in the right place!
Retail Marketing Calendar 2023
In order to help you, we decided to write all the days of 2013 in one blog to help you plan for next year. Read what times to include in your marketing plan and download the free 2023 Marketing Calendar. Time to leave the diary.
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Some people think that implementing a marketing strategy is the longest part of the process. Well, they are wrong. The implementation itself is actually an easier one step at the end of the process.
The real work comes first when you set your goals and priorities. The earlier you plan each step, the less trouble you will have.
To do this in the best possible way, we have created a marketing calendar with all the important things to remember for the year 2013;
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These past few years have shown that unexpected trends require brands to adapt their communication strategies to engage their target audiences and get the most out of their marketing efforts.
The coming years will be tumultuous as we enter a new recession cycle that will definitely affect your business plans.
Remember that there are so many special days, holidays and marketing opportunities in the year – there is reason to be had in business and life!
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Marketing activities It is important to decide what kind of promotions (such as special deals or product sales) you want to plan. This strategy should be based on the tithes you propose when creating your marketing plan. Focusing on the wrong advertising strategy can easily destroy your KPIs and nobody wants that!
When thinking about your holiday or special day marketing campaigns, remember to schedule your promotions at different times;
Once you have decided what the right marketing plan is and what sales promotions you will offer, you need to focus on communicating your business through your audience messages.
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To market around special days, like the times we’ve included in our 2023 marketing calendar, it’s best to go public. Marketing campaigns that integrate various channels (for example, in-store, online, social media, oremail marketing) allow you to engage with your audience in a different way, and create the most sales and marketing opportunities.
There are several channels you can use, but don’t try to use them all to tick those boxes. If they sell dental implants, something like TikTok might be a bit of a draw, but there are a few must-haves that apply to most businesses.
Most marketers already use a multi-channel approach to reach customers: social media marketing, digital advertising and messaging apps. Omnichannel marketing combines all these channels for a seamless, unified interaction with customers. Every man’s hero’s journey, our book explains it all – act now!
The Marketing Calendar For 2021 [infographic]
It’s one of those channels (yes, I’m guessing…). Email continues to be the best marketing channel for ROI, between $35 and $40 per $1 spent, because it allows you to personalize, segment, and optimize your current email campaign. Another great benefit is that your sales announcements stay in your inbox, so they can use that promo code or find your store email when the time comes.
No marketer can remember every day in the holidays. Use organizational and management tools to free up the necessary capital;
Let’s keep 2013 in mind when planning and organizing email campaigns.
Year 2023 Calendar
Looking for a 2023 marketing calendar to guide your marketing plan for the New Year? You have covered it. We’ve reviewed the key features and come up with great resources to help you plan the best campaigns in 2023.
You want to start your users off with a Happy New Year and use this month to offer special promotions on products or services that will be helpful as they begin to work on those New Year’s resolutions.
Other special days in January include European winter sales, Blue Moon and Chinese New Year, so think about what you can do to make your customers’ days a little warmer!
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For some, the excitement of the new year may come off, but February has its share of special seasons that are to be celebrated!
In fact, February has three of the biggest events of the year: Black History Month, Valentine’s Day, and the Super Bowl.
According to the National Retail Federation, US Valentine’s Day gift givers are expected to spend $23.9 billion in 2022, while consumers are expected to spend $14.6 billion on food, jewelry and clothing accessories over the 2022 Bowl. average $79
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Judging by these numbers, February is definitely a month to remember when planning your marketing activities.
We celebrate Women’s History Month from March 1st through International Womens Day on March 8th. Take this opportunity to share the stories of women in your company and how you support equality in the workplace.
Ramadan begins a month earlier than the year and marks the beginning of the main seasons in the Muslim Calendar. With 1.9B followers worldwide, Muslims make up a quarter of the world’s population. Ramadan should be celebrated and observed like any other religious event.
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Other special days in the March 2013 marketing calendar include World Wildlife Day, International Transgender Day of Visibility, UK Mother’s Day and a fan favorite… St. Patrick’s Day!
With Easter in April this year, you can look forward to longer and warmer days for the Easter egg hunt! Play with the fact – Easter takes place on the first full moon after the vernal equinox.
For some, Easter is all about traditions whether religious or not. For others, it’s more about criminal bunnies and egg hunts. So why not add an Easter egg to your marketing campaigns to increase engagement this April?
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Other special days include Earth Day and April Fools’ Day, so it’s a great excuse to send out a serious message about climate change or get excited about your email calendar.
There are a few important days in May, but is there one day bigger than Star Wars? Whether you’re a fan or not, there’s no denying that this is UGR’s time on social media, so make sure to take advantage. 4 May he be with you.
Many countries also celebrate Mother’s Day in May. For many, this is a time of giving thanks to mother and mother. Today (and of course the other 364 days of the year) is perfect for giving moms lots of love, flowers, and goodies. But remember, many people bite or never bite to begin with – consider sending your subscribers an extra message before your Mother’s Day campaign.
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Other special May days in our 2023 marketing calendar include the Eurovision Song Contest and May Day (International Workers’ Day).
For many companies, summer sales have slowed down. Instead of (online) shopping, events like vacations and other outdoor activities are in mind. So, don’t be surprised if your marketing productivity starts to decline in the next few weeks.
In fact, summer can be the best time of year to stand out from your competition and reach out to your contacts. In the next few months, start working on fine-tuning your email marketing strategy.
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June 1 also marked the beginning of Pride Month. Other important days are Father’s Day (in the US and other countries) and the start of the Wimbledon tennis tournament.
The holiday is finally here! After reminding you to plan in June, it can be very difficult to keep your users busy during the summer.
However, this summer is filled with big sporting events including the Tour de France, the FIFA Women’s World Cup and the Wimbledon finals.
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August is usually a tough month in many countries. Summer is just around the corner, but as the weeks go by, more and more people are coming home from vacation. Now is the perfect time to cut them off with any offers or promotions.
With email segmentation, you can filter contacts based on past behavior (for example, if someone hasn’t opened an email after a certain date) and summer offers to them that may be missed.
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